Apple May Be Working On Its Own Search Engine
Apple posts a job advert looking for someone to oversee “a search platform supporting hundreds of millions of users”.
Apple could be building its own search engine to rival Google.
The Cupertino firm has just posted a job advert looking for a project manager to work on “a search platform supporting hundreds of millions of users”.
The successful candidate will “play a part in revolutionising how people use their computers and mobile devices”, the post added.
Google is the undisputed king of search with a 67% market share in the US, with Bing a distant second.
While many people would be unlikely to switch from Google on their desktop browsers, an Apple search engine could be introduced by default on Apple devices.
Apple currently uses Google by default for its Safari browser and Microsoft Bing when users access search through the voice-activated Siri assistant.
But the long-running agreement with Google to use its search engine on Safari expires this year.
Some technology commentators have suggested Apple’s project could be less grand in scale, however, potentially just working on the built-in Spotlight file-finding system on Apple products.