So, you know you learn a new thing every day? Well today’s the day that we all learnt that Durex ads in Russia are totally bang on.
The advert – which is currently taking Russia by storm – is for Durex’s real feel condoms, and appears to compare wearing bog standard average condoms to petting a kitten whilst wearing a boxing glove, taking a bath in a wetsuit or kissing through a helmet.
The Youtube advert video has gained 5million views in less than 10 days.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
Sounds about right to us… we’re sold!