Business

Suzie Wokabi Biography Husband Family Beauty Foundation and Contacts

Suzie Wokabi is the founder and CEO of SuzieBeauty. When she returned to Kenya in 2007 – after studying and working in the US – professional make-up artist Suzie Wokabi found the high-quality global brands she was accustomed to, were either unavailable locally or highly overpriced. So in 2009 she started her own brand of cosmetics, called SuzieBeauty.

Suzie Wokabi Biography Husband Family Beauty Foundation and Contacts

When it comes makeup artistry, Suzie Wokabi defines this art form with skill, passion and excellence. Suzie Wokabi is an accomplished make-up artist with extensive industry experience. Her expertise covers all forms of make-up artistry – whether it is for print, TV/film/video, commercials, runway, or bridal.
Suzie studied International Relations whereupon she joined the fashion industry immediately after her college degree. She received training from MAC Cosmetics and a further certification in Media Make-up from Award Studio Make-up School in Los Angeles. She worked in New York since 2001 before returning home in 2007.
She is quickly becoming a force to reckon with in the local fashion and beauty industries. Some of her works have been featured in such publications as:

True love
Drum
Adam
Upscale
Sophisticates Black Hair
Uzuri

Some of her career highlights include:

Head Make-up Artist and Product Provider – Tusker Project Fame 2010
Key Make-up Artist FAFA 2008, 2009 and 2010
Key Make-up Artist for MNet’s The Patricia Show (and Patricia Amira’s personal make-up artist)
Key Make-up Artist, Hub of Africa Fashion Week in Addis 2010
Only Kenyan Make-up Artist in the 2009 Face of Africa bootcamp make-up team
Key Make-up Artist and Stylist in the 2008 Idols East and Central Africa
Key Make-up Artist, 2007 MNet Catwalk Kenya competition

Suzie is also the owner of SuzieBeauty Ltd., and has launched her own line of cosmetics.
on 26th anuary 2016, it was announced that SuzieBeauty had been acquired by Nairobi Securities Exchange-listed manufacturing company Flame Tree Group, subject to approval from the competition authority.
Wokabi describes the acquisition as “a huge feat”.
“For me this is the biggest milestone so far.”
“I have achieved everything I wanted to,” says Wokabi, explaining her goal was to build a recognisable brand designed for the African woman.
Global brands like L’Oréal, Estée Lauder, Unilever and Procter & Gamble dominate the beauty and personal care market in Africa, but a few local entrepreneurs have started developing their own products, and are slowly growing their customer base.
“It has been a few successful years. And even with all the challenges, we have managed to gain market share,” she notes.