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REF: MKT/01/11/2016: BRAND MANAGERS – SS BE 4 (1 POST –TV SERVICES; 1 POST- RADIO SERVICES)

Kenya Broadcasting Corporation is a State Corporation committed to excellence in broadcast services to our audience, customers and the public. Its aim is to inform, educate and entertain the public through Radio and Television services. The Corporation wishes to fill the following vacant positions with dynamic, self-driven and results-oriented professionals to achieve its corporate objectives.
The following vacant positions exist under Radio, Technical and marketing Departments. Qualified internal/external candidates are encouraged to apply.
The Role:
Reporting to the Marketing Manager, the successful applicants will be responsible for the overall Development and Management of Radio and Television Brands with the aim of achieving and maintaining leadership positions in the market.
Specific Terms:
Three (3) years renewable contract based on positive performance output.
 Duties and Responsibilities:

  • Prepare and Implement annual brand plans to achieve set targets.
  • Ensure Brand profitability is achieved through optimal management of resources.
  • Collect, Analyze & Prepare brand reports and conduct competitive market analysis.
  • Develop and Implement Brand Communication Strategies.
  • Liaise with External Agencies in developing and implementing Brand Strategies.
  • Plan and Coordinate Market Research activities.
  • Identify and Initiate Brand Improvements to meet changing market needs
  • Responsible for New Product(s) Development
  • Utilize Consumer-driven Insights to drive long-term growth of the Brands

 Education Requirements:

  • Bachelor’s Degree in Commerce (Marketing option) or related field from a recognized University
  • Masters Degree (Marketing option) will be an added advantage.

Professional Requirements:

  • Strong understanding of brand management
  • Must be able to work collaboratively with Agencies and Internal resources to build brand equity
  • Post-Graduate Diploma in marketing preferred.

 Minimum Experience:

  • Must have served in a Brand Management position for at least five (5) years with demonstrable professional ability in a large and busy organization.

Interested candidates who meet the above criteria must submit a detailed updated CV; copies of relevant certificates/testimonials; application/cover letter demonstrating how they qualify for the relevant position and names/contact information for three (3) referees.
Applications addressed to the undersigned must be received on or before 25th November, 2016. Only shortlisted candidates will be notified. Those who had applied earlier for these positions need not re-apply.
MANAGING DIRECTOR
KENYA BROADCASTING CORPORATION
P.O. BOX 30456-00100
NAIROBI.

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